The film is like a Russian doll of adverts. As the global product placement market grows, is this the future of blockbuster cinema? Did you know that Greta Gerwig's Barbie is a 114-minute advert for the toy company Mattel? Of course you did. You don't have to be Detective Barbie to figure that one out. Yet you may have missed that the film is not just an advert: it's an advert containing multiple other adverts. It's a Matryoshka of adverts, each one nestled within the next, all contained within ...
Let's not forget the real star of Barbie: shameless product placement | Amelia Tait
The Guardian - 10 Aug 2023 17:00
The film is like a Russian doll of adverts. As the global product placement market grows, is this the future of blockbuster cinema? Did you know that Greta Gerwig's Barbie is a 114-minute advert for the toy company Mattel? Of course you did. You don't have to be Detective Barbie to figure that one out. Yet you may have missed that the film is not just an advert: it's an advert containing multiple other adverts. It's a Matryoshka of adverts, each one nestled within the next, all contained within ...
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